Our Story

Our Story

How it started. How it’s going.

In 2015, our team attended an event where they served a cocktail inspired by Cesium, our parent brand.

The neon-colored sticky sweet drink was called "Blue Element". Mostly memorable because of the headache. 

Fast forward a year later, we needed to find a name for our new tech accessory line.

It was like a stroke of pure genius. We dropped the "e" for some edge. And  here we are, Blu Element.

Just a straight-shooter accessory  company that works hard and plays  hard. We don't make a case out of it,  but we do make phone cases—lots of them.

We like to keep it real. Deliver reliable products and experiences that keep you in your element. Speaking of keeping it real:  


Our Mission

We make everyday tech accessories to help crack a smile, not your screen - reliable, efficient, and accessible products for all users.

Our Vision

Our vision is to be the most reliable accessory provider and enhance the experience of all users.

4.3M+ Products Sold in Canada

Touching the lives of 1 in 9 Canadians 🇨🇦

Since our founding in 2016 we have consistently scaled our growth
year over year to become one of Canada’s leading tech accessory
brands. We're also one of the only brands to create Canadian tailored content on social media. We ran one of our cases through a snowblower this winter:



Blu Element doesn’t take itself too seriously—challenges the status quo in a smart and witty way. Yet it has an effective and efficient side, aka “taking care of business”.


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